How to get started with Facebook Lead Ads on Zapier

Facebook Lead Ads and Zapier automate your lead collection and management. The integration is triggered by new leads from a form and can automatically add that lead data to your CRM, email list, or a spreadsheet.

Available on plans:

Free

Pro

Team

Enterprise

Prerequisites

To use the Facebook Lead Ads app on Zapier, you must have the follow permissions: 

• The following permissions:
  • Manage Pages.
  • Manage Ad Account.
  • Leads Access - if Lead Access is customized, make sure to give CRM Access to Zapier.
  • You may need to contact the Page Owner or Business Manager admin to request those permissions.
• A paid Zapier account. Facebook Lead Ads is a premium app on Zapier.

Note

Zapier offers two versions of the Facebook Lead Ads app integration on Zapier: one for standard accounts and one for Business Admins. The app you should use depends on the permissions of your Facebook account. 

Connect Facebook Lead Ads to Zapier

To create an app connection to Facebook Lead Ads on Zapier: 

• Go to the Apps page.
• Click + Add connection.
• A new dialog box will appear. Search for and select Facebook Lead Ads.
• Click Add connection.
• A new browser tab or window will open.
• Log into Facebook Lead Ads to authenticate.
• Grant Zapier permission to access your account if prompted to.

Your Facebook Lead Ads account is now successfully connected to Zapier.

Tip

Each Zapier connection you set up is for a specific page in your Facebook Lead Ads account. To collect leads for a different page, create a new connection.

About Facebook Lead Ads's app

Triggers, searches, and actions

Triggers

New Lead - Triggers when a new lead is created 

Searches

No searches available

Actions

No actions available

Limitations

• If you update your Facebook Lead Ads permissions, you must reconnect your account to Zapier.
• If your newly created form has not received any submissions yet, you'll see generic data in the Zap editor. To test your Zap, create sample leads using the Facebook Lead Ads testing tool.

Guidance on mapping fields: raw vs regular

When selecting fields to map data to your other apps, you will notice that there are two types of fields available: "raw" and "regular".

The difference between the two is how the data is processed:

• Raw fields: These are unformatted fields, meaning it’s the exact data provided by the Meta API.
• Regular fields: These are formatted fields, meaning they are structured and uniform making them easier to work with.

In this example, you can see there are two fields available to map for an email address.

Both types of fields are valid, and in some cases may be the same, depending on how the user inputted the data.

Zapier recommends using regular fields, to reduce formatting issues once the Zap is live.

Templates

View all of Facebook Lead Ads's templates.

Use cases

• 6 ways to automate Facebook Lead Ads
• Connect Facebook Lead Ads to Google Sheets
• Automatically track & respond to Facebook leads
• Build a Facebook Lead Ads email integration with Mailchimp
• How to add leads from Facebook Lead Ads to Excel
• How to set up email alerts for Facebook Lead Ads
• Add new leads from Facebook Lead Ads to HubSpot
• How to download leads from Facebook Lead Ads
• Add leads from Facebook Lead Ads to LeadConnector
• How to analyze Facebook and LinkedIn campaign performance with AI-powered agents

Additional Facebook Lead Ads resources

• Zapier's Facebook Lead Ads integration page
• Facebook Lead Ads's Help Center
• Facebook Lead Ads's API documentation